Shoppers at Walmart stores can now earn the cryptocurrency equivalent of cashback when they spend in-store. StormX, a blockchain-based loyalty rewards platform, has enabled a ‘cryptoback’ option of 4% on Walmart purchases, and up to 14% for super-users of the rewards app. The mobile and web app developed by the Seoul-headquartered StormX also supports purchases from major brands including Samsung, Target, Microsoft (NASDAQ:MSFT), and Uber (NASDAQ:UBER).
Walmart (NYSE:WMT) is the largest retail chain StormX has added to date, and is the only cryptoback rewards service currently supported by the US multinational retail corporation. “Walmart is synonymous with choice and value, and we are thrilled to further incentivize users to shop there,” said StormX CEO Simon Yu. “As the only crypto cashback program for Walmart worldwide, we are confident that users will take advantage of the rewards program to earn their favorite cryptocurrency while shopping at their favorite retailer.”