Google is not clamping down hard enough on scam adverts appearing in their searches, according to a new investigation.
Consumer group Which? claimed it had found fake adverts for debt help charities and financial firms.
The group says it found search results for common saving terms such as “top Isa”, “best bonds” and “best fixed rate bonds” contained dubious adverts for “investment finder” services encouraging people to fill in their details.
One victim lost £160,000 after clicking on an ad for what appeared to be an Aviva investment scheme. Despite trying to make sure the website was legitimate, they ended up speaking to a fraudster.
They were reimbursed under a banking industry code which protects blameless bank transfer scam victims.
Which? said fraudsters have also targeted vulnerable consumers seeking debt help, with “lead generator” ads imitating charities. They encourage them