Scam ads for debt charities, car insurers and investment firms make looking for money advice on the world’s biggest search engine a risky business.
An investigation of Google’s pay-per-click service, which allows businesses to pay for prominent spots on search results, found scammers have effectively hijacked searches for financial services to advertise fake and fraudulent websites.
Which? found the search results for common saving terms such as “top Isa”, “best bonds” and “best fixed rate bonds” were dominated by dubious ads for “investment finder” services that encouraged prospective investors to fill in their details.
In a bid to discover exactly what happens when the unsuspecting public clicks through, one Which? investigator posing as a novice investor completed a form on a suspicious ad for fixedrates4u.com. They were contacted by someone claiming to be from SGZ