The media summit swag bag is likely a money-loser after factoring in shipping costs, Rosenbaum said, but there is hope it could drive more late interest and sales for the event. Recipients have been posting pictures of the swag bag on social media, he said, getting the event in front of more people.
Zoom and a host of other videoconferencing platforms have made it relatively easy to shift event programming online. But the events are competing for attention with Netflix, children, dinner and other distractions. Without the perks of letting people pass business cards and chat over pastries, virtual events are left asking a smaller audience to pay chopped-down ticket prices. Online conferences pull in about 13% of the revenues expected for in-person equivalents, according to a September report from the Center for Exhibition Industry Research, a trade group. The same report projected that large business events are unlikely to