For some of us, Zoom professionalism is achieved by rolling out of bed at 9 a.m., throwing on a button-down shirt, and keeping just a headshot within the camera’s field of view. But for executives whose faces are posed as the focal points of important meetings, especially live television interviews, a growing trend has emerged among corporate executives: men’s makeup.
“Makeup, creams or other cosmetic products is becoming very important as a way to express a healthy look,” Hector Abdelnour, CEO of the betting consultancy firm H2 Gambling Capital, told Worth. “Zoom calls and internal video work platforms have become one of the most effective ways to interact with our clients, partners, investors and colleagues. Men have realized the difference it makes when you are on video.”
At first blush, you wouldn’t expect men to be receptive to a style traditionally reserved for women. But as remote working continues