The cannabis sector is tearing pages from the playbooks of technology titans during COVID-19, deploying ideas inspired by Amazon (AMZN) and Uber Eats (UBER) to reshape how consumers buy pot.
The pandemic spurred a flurry of innovation as governments locked down brick-and-mortar cannabis stores in an effort to stop the spread of the virus. In Ontario, private retailers fast-tracked new online sales channels temporarily opened up by the province, allowing them to stay in business after stores were ordered closed between April 5 and the first phase of conditional reopening on May 19.
Many within the industry want the Ford government to make the concessions granted to weather the virus permanent. Prior to COVID-19, legal online sales in Ontario were the exclusive domain of the province-run Ontario Cannabis Store.
While it’s unclear if the window of digital opportunity will remain open for private shops once state of emergency orders