Founder of Sergio Mannino Studio, a leading Architectural Branding Agency that operates internationally.
They say people have already formed an opinion of you within seven seconds of first meeting you. They look at your clothes, your hair, maybe your watch or your shoes, all in the span of just a few seconds. So without having to say much more than a word or two, these strangers have already crafted a full story of who you are in their minds.
Well, the same applies to your business. Your logo, the colors you have picked for your website or letterheads, your app and your business cards all tell consumers who your company is and what it stands for. Once again, this all happens within a matter of seconds.
This makes your business space (online or physical) incredibly important. Just like how people will immediately begin to judge your outfit, consumers