Why Selecting The Right Chairs And Tables For Your Brand Is A Big Deal

Laveta Brigham

Founder of Sergio Mannino Studio, a leading Architectural Branding Agency that operates internationally.

They say people have already formed an opinion of you within seven seconds of first meeting you. They look at your clothes, your hair, maybe your watch or your shoes, all in the span of just a few seconds. So without having to say much more than a word or two, these strangers have already crafted a full story of who you are in their minds.

Well, the same applies to your business. Your logo, the colors you have picked for your website or letterheads, your app and your business cards all tell consumers who your company is and what it stands for. Once again, this all happens within a matter of seconds.

This makes your business space (online or physical) incredibly important. Just like how people will immediately begin to judge your outfit, consumers

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Everything you need to know about this big sales event

Laveta Brigham

The Daily Beast

‘Uncontrolled Forest Fires’: The Fall Coronavirus Surge Is Already Here

A little more than three months ago, Lawrence Gostin, a professor at Georgetown University and the director of the World Health Organization’s Collaborating Center on National and Global Health Law, warned that a new surge of COVID-19 infections could appear in the fall.He wasn’t exactly alone in anticipating the combination of cooler weather and more indoor gathering might make for pandemic trouble. Still, according to a slew of recent data, news reports, and conversations with experts, that surge appears to already be upon us.The only wrinkle? A second wave of coronavirus infections in the United States will look less like a tsunami and more like a “series of uncontrolled forest fires,” as Gostin told The Daily Beast, nodding to the blazes that have consumed the West in recent weeks and shown little sign of abating.“I see zero

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Everything you need to know about Amazon’s big sales event

Laveta Brigham

The Guardian

Trump reels from taxes bombshell as he gets set for crunch debate with Biden

* President under pressure from New York Times revelations * First TV head-to-head takes place in Cleveland on TuesdayDonald Trump heads into the first US presidential debate against Joe Biden on Tuesday night trailing in opinion polls and now reeling from dramatic newspaper revelations detailing his chronic financial losses and years of tax avoidance.Trump paid just $750 in federal income taxes in 2016, the year he ran for and won election, the New York Times reported. In 2017, he paid only $750 again. And he paid no federal income tax at all in 10 out of the previous 15 years.Evidence that Trump is paying much less than many of his working-class supporters is likely to be weaponized by Biden, his Democratic rival, when the two men go head to head for the first debate

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After COVID-19, Can the U.S.’s Next Top Designer Hit It Big Remotely?

Laveta Brigham

If fashion designers are meant to create for those far and wide, then why shouldn’t their home bases reflect that?

American fashion has long been primarily centered in New York City, but the ongoing COVID-19 crisis has made recent fashion design school graduates question the meaning of being a U.S.-based designer. With domestic department stores struggling and the cost of urban life at an all-time high, designers have begun seeing opportunity elsewhere — creating a sudden splintering of talent across the country.

It begs the question: In this time of working remotely, will the U.S.’s next big fashion designer be based outside New York City?

Designers hailing from other cities have tried to hit it big before — to mixed success. But there is something particularly new about this time of virtual connectedness that could make it more possible.

With little to keep themselves busy during lockdowns, recent design graduates

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Biden can thank Californians for his big lead in the money race

Laveta Brigham

Joe Biden boards a plane at the airport in New Castle, Del., Monday en route to a campaign appearance in Wisconsin. <span class="copyright">(Carolyn Kaster / Associated Press)</span>
Joe Biden boards a plane at the airport in New Castle, Del., Monday en route to a campaign appearance in Wisconsin. (Carolyn Kaster / Associated Press)

With the help of lots of cash from Californians, including past Republican donors, Joe Biden is eclipsing President Trump in fundraising as they head into their race’s final stretch.

The Democratic nominee’s substantial advantage as voting begins in several states — $141 million more than Trump through the end of August, according to new filings — is a surprise to many in the party. The left’s biggest worry had been the Trump campaign’s immense bank account.

But Biden, who’s had a career-long history of lackluster fundraising, apparently has seized the moment, attracting donors panicked by the prospect of a second Trump term. He ended August with $466 million in the bank, compared with Trump’s $325 million, according to documents filed with the Federal Election

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The Season of Big Ideas and No Expectations

Laveta Brigham

LONDON — The curtain has fallen on the fashion week circus.

London Fashion Week, which starts in earnest on Friday and runs until Sept. 22, is taking place as a second wave of COVID-19 threatens the U.K. — and many other countries, as the weather turns cold and a new set of government restrictions forbids social gatherings of more than six people.

That means the industry has had to bid farewell to the group street-style shots outside show venues, the fanfare of celebrity attendees and front-row guests, the party hopping and Champagne-swilling before lunch time.

Even designers who had small-scale salon shows planned have had to adjust them in favor of one-on-one appointments, in order to adhere to the new regulations. They will all be welcoming a very local group of editors and buyers, given Britain’s self-isolation requirements for travelers from countries including France, Switzerland, Spain and Portugal.

The mood

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Cash-strapped Trump campaign awaits a bailout from big donors

Laveta Brigham

Republican Party megadonors are racing to bail out President Donald Trump’s cash-strapped reelection campaign, with a newly formed super PAC pouring a further$25 million into battleground states.

Preserve America is set to begin running a trio of TV commercials savaging Democrat Joe Biden as Republicans express growing alarm over the president’s absence from the airwaves. Trump — who went dark for part of August and has since cancelled advertising in key states — is being outspent more than 2-to-1 by Biden this week, according to the media tracking firm Advertising Analytics.

The outside group, which is expected to draw funding from prolific GOP givers including Las Vegas casino mogul Sheldon Adelson and Home Depot co-founder Bernie Marcus, is rushing to fill the void. Starting late this week, the super PAC will begin airing ads in seven states, including some where Trump is being badly outspent.

With Trump’s once-formidable cash advantage

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Big GOP donors rush to rescue Trump

Laveta Brigham

Republican Party megadonors are racing to bail out President Donald Trump’s cash-strapped reelection campaign, with a newly formed super PAC pouring another $25 million into battleground states.

Preserve America is set to begin running a trio of TV commercials savaging Democrat Joe Biden as Republicans express growing alarm over the president’s absence on the airwaves. Trump — who went dark for part of August and has since cancelled advertising in key states — is being outspent more than 2-to-1 by Biden this week, according to the media tracking firm Advertising Analytics.

The outside group, which is expected to draw funding from prolific GOP givers including Las Vegas casino mogul Sheldon Adelson and Home Depot co-founder Bernie Marcus, is rushing to fill the void. Starting late this week, the super PAC will begin airing ads in seven states, including some where Trump is getting badly outspent.

With Trump’s once-formidable cash advantage

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Politics may finally make it big on the internet’s No. 1 website

Laveta Brigham

Politics are hard to miss on YouTube this year.

Last month, Joe Biden made a splash when his campaign bought out YouTube’s homepage with an ad about sports stadiums that had been left empty by the coronavirus pandemic. The ad got more than 10 million impressions, his most ever on the site.

President Donald Trump’s campaign has purchased YouTube homepage ads, too, and he reserved the space again for early November as voting ends, Bloomberg News has reported. The ads are autoplay, making them all but unavoidable.

Beyond those ads, politics are popping up in all sorts of videos. A legion of well-practiced right-wing YouTube personalities, some with large followings, have been posting daily videos boosting Trump and launching attacks against Biden. And digital strategists for various political campaigns are exploring ways to seep political discussion deeper into YouTube’s niche audiences, placing ads alongside cooking shows, for example. Others are

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Amazon Gears Up for Big Week, With London Storefront and a Luxury App

Laveta Brigham

LONDON — Amazon is ramping up efforts to raise its fashion — and luxury — profile with a series of projects set to make their debuts this week, including a digital storefront with London Fashion Week designers and the long-awaited launch of its luxury platform, a dedicated app showcasing brands from Europe and the U.S.

The Amazon Fashion x London Fashion Week digital storefront will offer spring 2021 collections and archival pieces across ready-to-wear, party wear, loungewear, lingerie and footwear from labels including Preen, Les Girls Les Boys, Grenson, De La Vali, Emilio de la Morena, Kat Maconie and Teija. It promises to extend the labels’ reach to “tens of millions” of customers.

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An announcement is expected today.

The project is part of the wider series of initiatives known as Amazon Fashion Connects that sees the online retailer provide resources, infrastructure and delivery services to emerging and

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