3 Things Online Businesses Must Consider to Grow and Thrive

Laveta Brigham

Innovative marketing strategies are helping companies evolve and scale.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


A​ successful business is always built from the ground up, and the most promising ventures are the ones that innovate. Innovation can define our goals and craft our strategies in ways that allow us to grow and thrive even in the most chaotic of times. It’s exciting to realize our potential beyond what we’ve settled into as the status quo.

When it comes to ecommerce, building an online business is one thing, but conquering your industry is another. However, trends indicate that adopting these three promising strategies will help you meet and surpass those goals. 

1​. Get your marketing strategy right

With the immense

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Healthcare is in Turmoil, But Technology Can Save Businesses Billions

Laveta Brigham


8 min read

Opinions expressed by Entrepreneur contributors are their own.


Chances are you’ve heard about and been personally affected by ballooning healthcare costs. It’s no secret that business owners are facing a crisis paying for healthcare costs. In 2019, the average cost of employer-sponsored health insurance was $7,188 for single coverage and $20,576 for family coverage, according to study by the Kaiser Family Foundation. Employees covered $1,242 or $6,015 of the plan for single and family plans, respectively. In total, employers paid over $6 billion a year for employee health plans. The average healthcare cost per person in 2019 was $11,599, amounting to a $3.6 trillion healthcare market. Premiums will likely increase by 4 to 40 percent in 2021. 

These astronomical costs can hit small business owners and entrepreneurs particularly hard. To complicate the situation, any effort that a business makes to save on healthcare typically

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NAB to give businesses access to real-time analytics

Laveta Brigham

National Australia Bank (NAB) has announced it has partnered with cloud-based platform Pollinate to provide small businesses access to real-time sales analytics to help them better manage their businesses.

Through Pollinate, businesses will be able to view their sales data, track average transaction value, compare day periods, and filter by payment type.

“Real-time data that delivers greater insights into what customers want, when and how they want it, can be transformative to a small business,” NAB group executive business and private banking Andrew Irvine said.

“Leveraging Pollinate’s platform, NAB will give businesses the information they need to make decisions about their daily sales at their fingertips.”

Pollinate, which NAB will also be a minority investor in, is scheduled to be rolled out across its customer network next year, following a pilot that will run in March.

Read more: How NAB is taking Australia’s skills shortage into its own hands (TechRepublic)

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How small businesses are recovering during the pandemic

KNOXVILLE, Tenn. (WVLT) -It’s a well known fact that locally owned businesses help to boost local economy and provide stable jobs for employment.

Since reopening back in July, Dean’s Restaurant in Oak Ridge is slowly bouncing back from being shut down due to the pandemic.

Some changes restaurant owner, Dean Russell has had to make include letting go of staff members and providing curbside pickup.

Russell says despite the challenges things are slowly looking up.

“On a positive note we’re a little slower so it gives me an opportunity to train some of the new staff. On the bad side we’re a little slower. We’re a small business but we have a big reach in the community. We feed 300-600 people a day when we’re rolling,” said Dean Russell.

Another small business having to make adjustments, Fitness Studio 111 in downtown Knoxville.

The studio provides personal training by appointment only.

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Square is positioned to be a winner by helping small businesses digitize post-pandemic: Oppenheimer

Laveta Brigham

TipRanks

3 ‘Strong Buy’ Stocks With Over 7% Dividend Yield

Markets are volatile, there can be no doubt. So far this month, the S&P 500 has fallen 9% from its peak. The tech-heavy NASDAQ, which had led the gainers all summer, is now leading the on the fall, having lost 11% since September 2. The three-week tumble has investors worried that we may be on the brink of another bear market.The headwinds are strong. The usual September swoon, the upcoming election, doubts about another round of economic stimulus – all are putting downward pressure on the stock markets.Which doesn’t mean that there are no opportunities. As the old saw goes, “Bulls and bears can both make money, while the pigs get slaughtered.” A falling market may worry investors, but a smart strategy can prevent the portfolio from losing too much long-term value while maintaining a steady income. Dividend stocks, which

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Shop This Virtual Pop-Up and You’ll Be Supporting Latina-Owned Businesses

Laveta Brigham

Courtesy of Lisa Nicole Rosado

Whether you want to get an early start on holiday gift shopping or you just want to treat yourself to something special, the Latina-Owned Pop-Up Shop hosted by We Are Women Owned is one you won’t want to miss. This month-long event aims to make a big impact on small Latina-owned businesses through a virtual shopping experience in celebration of Hispanic Heritage Month.

“Everything that I am and everything that I do is community oriented,” says Lisa Nicole Rosado, founder of We Are Women Owned (WAWO), pictured above. Prior to WAWO, Rosado began organizing pop-up shopping events to help herself and other small businesses raise brand awareness. Today, the online community she founded is dedicated to creating opportunities for women-owned businesses by offering resources like branding and business support as well as networking events. The platform has also hosted numerous pop-up shows both in-person and

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U.K. Insurance Ruling; Businesses Make Deeper Cuts: Virus Update

Laveta Brigham

(Bloomberg) — Citigroup Inc., Qantas Airways Ltd. and Singapore’s United Overseas Bank Ltd. joined companies worldwide making deeper cost cuts, from property and equipment to staff and pay, as the pandemic persists.

A U.K. court ruling in a landmark insurance case could lead to tens of millions of payouts related to Covid-19. Britain’s labor market took a turn for the worse in July, taking total job losses during the crisis to almost 700,000, fresh data showed.

In India, where infections trail only the U.S., total cases approached 5 million. Hong Kong reported no locally transmitted infections for the first time since early July. The city injected its struggling economy with fresh stimulus and lifted some social distancing measures, including temporarily reopening bars.

A vaccine may be available for “ordinary Chinese” as soon as November, the state-owned Global Times newspaper said.

Key Developments:

Global Tracker: Cases pass 29.2 million; deaths exceed

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Businesses Make Deeper Cuts; Hong Kong Stimulus: Virus Update

Laveta Brigham

(Bloomberg) — Citigroup Inc., Qantas Airways Ltd. and Singapore’s United Overseas Bank Ltd. joined companies worldwide making deeper cost cuts, from property and equipment to staff and pay, as the pandemic persist. U.K. job losses during the crisis reached almost 700,000, fresh data showed.

In India, where infections trail only the U.S., total cases approached 5 million. Hong Kong reported no locally transmitted infections for the first time since early July. The city injected its struggling economy with fresh stimulus and lifted some social distancing measures, including temporarily reopening bars.

A vaccine may be available for “ordinary Chinese” as soon as November, the state-owned Global Times newspaper said. In the U.K., researchers are beginning the first study of whether two experimental vaccines can be inhaled.

Key Developments:

Global Tracker: Cases pass 29.2 million; deaths exceed 928,500Lockdowns halt Europe’s air-travel recovery, threaten jobsLagarde leverages virus to push for greener monetary policyThis

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Businesses were not prepared for the pandemic, warns IBM chief executive

Laveta Brigham

The Treasury is reportedly considering tax hikes to deal with the mounting cost of the Covid-19 crisis: REUTERS
The Treasury is reportedly considering tax hikes to deal with the mounting cost of the Covid-19 crisis: REUTERS

Sreeram Visvanathan is the new chief executive of IBM UK and Ireland. The 53 year-old is from Bangalore in India and previously led IBM’s global Public Sector team.

In the middle of London Tech Week, he talked to the Evening Standard about the future – and admits many businesses simply were not prepared for the pandemic.

You’re in the first week of your new role. How does it feel to be the chief executive of IBM?

It’s a real privilege to be appointed. IBM has been a strong voice in the business and technology community for decades and I look forward to continuing that legacy. I spent a number of my formative years in the UK and have since worked with clients around the world. This has enriched my perspectives on the

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Fall semester brings no relief to struggling college towns and the businesses that rely on students

Laveta Brigham

Freshman Sarah Anne Cook carries her belongings as she packs to leave campus following a cluster of COVID-19 cases at the University of North Carolina in Chapel Hill, North Carolina. <p class="copyright">AP Photo/Gerry Broome</p>
Freshman Sarah Anne Cook carries her belongings as she packs to leave campus following a cluster of COVID-19 cases at the University of North Carolina in Chapel Hill, North Carolina.
  • Businesses in college towns in the US are still reeling from the mass exodus of students that began in the spring and has now remained into the fall.

  • Many schools have adopted online-only approaches to learning or implemented a hybrid approach that brings only some students back to campus.

  • As their primary clientele — students, their families, and other members of university communities — diminishes, some business owners face a difficult decision: temporarily shut down again or close forever.

  • Visit Business Insider’s homepage for more stories.

For nearly a decade, Chris Carini has owned Linda’s Bar & Grill in Chapel Hill, North Carolina. The restaurant has been serving the college town for nearly five times as long.

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