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When this year’s Cannes market migrated online, some worried that it might have a negative impact on the business. As it turns out, it’s a lot easier to close international pre-sales when jumping from meeting to meeting means logging into various Zoom rooms, rather than squeezing through throngs of people on the Croisette. Agents and buyers say that while nothing can compare to in-person meetings at Cannes, this week’s virtual markets were productive and offered a blueprint for pandemic-era dealmaking.
In fact, if the Cannes markets are any indication, buyers are hungry for big deals, despite the uncertainty that surrounds whether audiences are comfortable returning to theaters.
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