Tipser, a Swedish e-commerce solution, recently said it opened a New York office to meet increasing demand from the U.S. market — and North American expansion is a “dream fulfilled” for the brand that currently operates in eight European markets, including the U.K., Germany, Spain, France and the Nordics.
Its monetization solution for the media industry enables direct-to-consumer e-commerce sales across all devices, apps and platforms from an inventory of more than 100 million products, the brand said, which can be a panacea for global media industry members that have witnessed “a long and steady decline” in advertising revenue, and naturally, has sparked interest in the pursuit of alternative revenue sources.
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That’s where Tipser’s solution steps in, as it connects publishers and brands to reach consumers directly through integrated “buy buttons” placed within content. The direct-to-consumer market is also having a moment as lifestyle brands seek to