- Apple will be introducing more “Express” storefronts as the holiday shopping season approaches and the company begins distributing its new iPhone 12 models, Reuters reported.
- Apple’s new “Express” format has a wall towards the front of the store and uses plexiglass as a barrier between employees and customers.
- The plexiglass panels are placed in front of the sales counters and product displays.
- Apple Express store customers need to make an appointment to pick up a product or receive customer service.
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Apple will be unveiling new “Express” storefronts as the holiday shopping season approaches and the company begins to distribute its new iPhone 12 models, Reuters reported.
Like many retailers that have had to shift amid the coronavirus pandemic, the new “Express” format changes the classic layout of the Apple store by integrating a wall towards the storefront and using plexiglass on the sales counters to separate employees from customers.
The concept was first tested last month at the Burlingame, California location, Engadget reported. There are now around 20 Express stores in the US and Europe with plans to grow to 50 stores by the end of October, senior vice president of retail and people at Apple Deirdre O’Brien told Reuters.
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