Business Goes Digital: Cramer’s ‘Mad Money’ Recap (Thursday 12/3/20)

Laveta Brigham

Companies need to go digital or they risk going out of business, Jim Cramer told his Mad Money viewers Thursday night. For investors, it’s easy to spot technology — it’s what we use everyday. Whether that’s an iPhone from Apple  (AAPL) – Get Report or our online order at Starbucks  (SBUX) – […]

Companies need to go digital or they risk going out of business, Jim Cramer told his Mad Money viewers Thursday night.

For investors, it’s easy to spot technology — it’s what we use everyday. Whether that’s an iPhone from Apple  (AAPL) – Get Report or our online order at Starbucks  (SBUX) – Get Report and Chipotle  (CMG) – Get Report, we see this tech first hand because we use it. 

But don’t forget about the companies that make this digitalization possible. These companies that operate behind the scenes are generating monstrous growth because of this rising demand. 

Cramer is referring to the companies like CrowdStrike  (CRWD) – Get Report, which just hit new all-time highs on earnings as demand for cybersecurity continues to climb. Or Snowflake  (SNOW) – Get Report, which rallied 16.1% on earnings as demand for data analytics continues to climb.

And don’t forget about a company like Salesforce.com  (CRM) – Get Report, which reported a tremendous quarter earlier this week and announced its acquisition of Slack Technologies  (WORK) – Get Report

Of course, the flip side to these stocks is the valuation and the risk of a big decline, like Splunk  (SPLK) – Get Report experienced Thursday. However, these higher-risk, higher-reward stocks can be game-changers for investors if they pick the winners. 

Here’s the bottom line: It’s OK to own the companies that are using the technology to help pivot their businesses, but it’s also a good idea to own some of the companies that make it possible in the first place. 

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