Crafting A Strong MBA Elevator Pitch

Laveta Brigham

Sharon Joyce, of Fortuna Admissions, recently offered a few tips on how MBA applicants can make a powerful elevator pitch. KNOW YOUR AUDIENCE Effective messaging and communications are catered and customized to a specific audience. The same goes for your elevator pitch. “It’s important to understand the key attributes top […]

online, the elevator pitch is more important than ever.” data-reactid=”29″>With COVID-19 forcing MBA admissions interviews online, the elevator pitch is more important than ever.

Fortuna Admissions, recently offered a few tips on how MBA applicants can make a powerful elevator pitch.” data-reactid=”30″>Sharon Joyce, of Fortuna Admissions, recently offered a few tips on how MBA applicants can make a powerful elevator pitch.

Joyce recommends that applicants cater their personal pitch to their context. In other words, it’s important to clarify your goals when creating your MBA elevator pitch.

“As you go into a conversation, clarify what you hope to get out of it,” Joyce writes. “What is your goal? What are you hoping to learn or accomplish? When it’s over, what do you want to take away (and leave behind)? Perhaps it’s first-hand insight on a certain academic offering or new contacts from alumni. Think consistent and customizable, not canned.”

Effective messaging and communications are catered and customized to a specific audience. The same goes for your elevator pitch.

“It’s important to understand the key attributes top business school are looking for – leadership, the ability to work on teams, analytical thinking, emotional intelligence, respect for diverse perspectives,” Joyce writes. “A deeper awareness of what your target schools care about will also help you make important connections to your personal strengths, passions and unique story.”

Being concise in what you convey is important, but Joyce reminds applicants to also be conversational in their tone and not overly rehearsed.

“This means being able to adapt it to the situation, customizing it to be relevant to the context and whom you’re speaking,” Joyce writes. “Don’t be afraid to sprinkle in an interesting anecdote or thoughtful insight that could serve as a conversational segue.”

here.” data-reactid=”44″>Read more tips here.

Fortuna Admissions, P&Q” data-reactid=”45″>Sources: Fortuna Admissions, P&Q

Michigan Ross photo

The University of Michigan-Ross remains one of the top MBA programs in the nation.

Top Business Schools” rankings, Ross secured its spot at number 12.” data-reactid=”65″>In our annual “Top Business Schools” rankings, Ross secured its spot at number 12.

Stratus Admissions Counseling broke down what each prompt asks and what admissions officers at Ross are really looking for with each essay.” data-reactid=”66″>This year, Ross asked its applicants to complete a two-part essay. The experts at Stratus Admissions Counseling broke down what each prompt asks and what admissions officers at Ross are really looking for with each essay.

The first part of the Ross essay section are the short answer questions. Ross asks applicants to select one prompt from each group of the two groups below and respond in 100 words or less.

I made a difference when I:

I was aware that I was different when:

I am out of my comfort zone when:

I was humbled when:

I was challenged when:

According to Stratus Admissions, the purpose of these prompts is to help Ross admissions officers understand who you are as a person and how you view yourself.

“Most of the short answer prompts are looking for you to highlight your personality traits and actions you have taken in the past,” according to Stratus Admissions. “Past behavior is one of the best predictors of future actions, so Ross is guiding applicants to share more about themselves in a direct and focused approach. It’s important not only to share your experiences but how you have learned from them and grown into a stronger person or leader.”

This year, the essay word count was reduced from 300 words to 200 – highlighting the importance of delivering a clear and succinct essay.

“This isn’t your typical ‘Why Ross’ essay – the purpose of this essay is to talk about your short-term career goals and the motivation behind this goal, including how your background or interests prepare you for this goal,” according to Stratus Admissions. “’Why Ross’ is not explicitly asked here, however, if you are efficient enough in answering this question you may also have a little bit of room to tie this how Ross will help you achieve this short-term goal as well. Although with the shortened word count, prioritize telling a clear story about your career goals in a personal, meaningful way.”

Stratus Admissions Counseling, Michigan Ross, P&Q” data-reactid=”86″>Sources: Stratus Admissions Counseling, Michigan Ross, P&Q

Tennessee Haslam, the No. 49 B-school in P&Q’s latest ranking, saw a massive increase in its average GMAT scorer over the last five years. Haslam photo

The University of Tennessee Knoxville’s Haslam College of Business is getting a multi-million-dollar donation.

press release by UT states.” data-reactid=”106″>The Haslam family has gifted $40 million to the b-school to support and elevate the institution’s reputation and mission of developing future leaders, a press release by UT states.

“The University of Tennessee is a tremendous, world-class institution that continues to grow and advance to better serve its students and the community,” the Haslam family says in a statement. “We are grateful for the opportunity to continue our commitment to the university through the Haslam College of Business and hope this gift will enrich the lives of students for generations to come. By investing in these students, we are building the future leaders, entrepreneurs and philanthropists of our community, state and country.”

The $40 million dollar donation will directly support the hiring or preeminent faculty, enhanced faculty research, diversity initiatives, and an increase in graduate student fellowships to name a few.

“We believe in the power of education to change the course of individual lives and the future of our communities through innovation, business endeavors and job creation, and most importantly, leadership development,” the Haslam family states. “This is a legacy our family is honored to help build. We hope our gift will encourage others to support UT and our youth, who will help shape the future successes of Knoxville and beyond.”

The multi-million dollar donation follows a landmark gift in 2014, which made the b-school the first named college at UT. This year’s donation will increase the family’s total gifts to more than $100 million.

“The Haslam College of Business is 100 years strong, and this transformative gift will continue to positively impact every aspect of its highly regarded business programs,” UT Chancellor Donde Plowman says in the press release. “This gift will accelerate the positive trajectory of the college, whose nationally and internationally ranked business continue to attract the best and the brightest to study, teach, and lead at UT. Students and faculty in the Haslam College of Business are shaping the future of business and changing the world for the better.”

University of Tennessee Knoxville, Haslam College of Business” data-reactid=”114″>Sources: University of Tennessee Knoxville, Haslam College of Business

 

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