“These are not going to be outrageously low prices. They’re going to be pretty close to what you’d find anywhere that you’re fitness equipment shopping. We’re really looking at this sale as, how can we get a big influx of revenue that will meet our demands for the next couple of months now, so we know we don’t have to close next week,” Bettino said.
Some believe state shutdown of gyms will do more harm than good
She said the new restrictions that went into effect in Minnesota on Friday, closing gyms and fitness centers for four weeks, are a big setback for their industry, but she understands the need for safety measures as COVID-19 continues to spike.
“It definitely wasn’t easy to hear the news that we were going to be shutting down again, but at this point we were definitely prepared for it. Running a small business, it often feels like it’s just a series of really difficult decisions that you have to make. You hope that if you make enough of the right hard decisons that you’re going to be around for the long haul,” Bettino said.
5 EYEWITNESS NEWS learned other fitness chains are petitioning the state to reconsider the new restriction. Self Esteem Brands, which includes Anytime Fitness, Basecamp Fitness and the Bar Method, sent a letter to Governor Tim Walz and other state leaders laying out new steps they can take to cut down on COVID-19 concerns, such as putting time limits on equipment and expanding social distancing to ten feet.
Alchemy said, for now, they are running on-demand classes online and offering a discount to those who sign up this week.
They hope their upcoming equipment sale can also be a win-win, helping not only their business but also people hoping to set up their own home gyms during the pandemic.
“Fitness equipment is extremely hard to come by right now, everything is out of stock online, plus you have to pay a lot of money to ship it, so by coming here and by picking up what you need, it takes that shipping cost out of everything,” Bettino said. “And during these really difficult times, just support the small businesses that you love.”
The equipment sale will be happening this Friday through Sunday at Alchemy’s studio in Uptown. It also includes a large amount of fitness apparel at discounts of up to 75% off. Click here for more details.