Online Dating Shifts in the Pandemic

Laveta Brigham

Most singles searching for love online are looking for qualities such as humor and kindness. Other areas of compatibility singles look for are things like their levels of physical activity or desire to travel (once traveling is a thing again). How Dating Changed in 2020 But there is a new […]

Most singles searching for love online are looking for qualities such as humor and kindness. Other areas of compatibility singles look for are things like their levels of physical activity or desire to travel (once traveling is a thing again).

How Dating Changed in 2020

But there is a new area singles are looking for in a partner; compatibility with their politics. Match.com released their findings from its 10th annual Singles in America study which found 76% of the 5,000 singles surveyed are looking for someone who shares their political beliefs. This is a 25% jump from just three years ago.

“We’ve seen unprecedented changes in dating this year, says Dr. Helen Fisher, a biological anthropologist and chief scientific adviser to Match. “Prior to 2020, no one expected that singles would consider a date’s willingness to wear a mask.” 

“Recent cataclysmic events have led singles to want more from dating: a desire for a relationship over casual dating; more meaningful conversations, and more honesty and transparency during a date,” Fisher said.

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