LA CROSSE, Wis. (WKBT) – The Salvation Army of La Crosse County is changing the way it reaches the community.
This holiday season you won’t see as many red kettles out because of the pandemic.
And due to coin shortages, the organization expects fewer people will have extra change on hand.
Which is why it’s kicking off its ‘Rescue Christmas Campaign.’
The Salvation Army is asking people to make donations online by enlisting in ‘Love’s Army’ which lets you make one-time or monthly donations.
“We’re really trying to adapt to the new environment,” said Alex Riley, the Salvation Army’s volunteer coordinator.
The organization said it may see up to a 50% decrease in red kettle donations but is hopeful about this new giving opportunity.
“The need is still out there, there are still people that are suffering… That’s why we’re asking for the community’s help and support this time of year,” Riley said.
The Salvation Army of La Crosse County is still looking for bell ringers, things will just be a little different this year.
It’s hosting a bell ringer drive on November 10th and 11th.
Volunteers will be given their own personal pair of bells, a mask, and information about the measures in place to keep bell ringers and community members safe.
To learn more or become a bell ringer, visit RegistertoRing.com.
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