Lessons from the downfall of Aunt Jemima and Uncle Ben

Laveta Brigham

A year ago Doug Melville, TBWANorth America Chief Diversity Officer, walked into PepsiCo’s office on a mission. Melville was armed with items like Aunt Jemima rag dolls and cups emblazoned with racial stereotypes he had purchased at online auctions. Laying the items out on a table for the company’s executive […]