YouTube Introduces ‘Select’ Ad Initiative, Reveals Handful Of New Originals In ‘Brandcast Delivered’ NewFront

Laveta Brigham

Click here to read the full article. YouTube delivered its ninth annual NewFronts presentation to digital ad buyers, in a shorter, online format it dubbed “Brandcast Delivered.” Video presentations were customized to viewers’ interests, with on-camera participants in the heavily edited pitch including Lilly Singh, Josh Gad, Alex Rodriguez, Lyor […]