Rule 1: Aggressively Develop Your Brand Indie clubs connect artists and fans through intimate shows that generate lasting memories and artist/fan relationships. Venues effectively “sell” a specialized music lifestyle — not just a product — and should think of themselves as lifestyle brands. And the trick for any brand — […]
Indie
How Netflix Rescued Animated Indie ‘Animal Crackers’
Click here to read the full article. “Animal Crackers” has led a charmed life. In fact, too charmed to be believed. The animated indie, about a family that rescues a rundown circus with magical animal cookies, endured distribution hell after premiering at the Annecy festival in 2017 (thanks to a […]
Indie Rapper D Prince Talks Love for Reebok Classics and the Sneaker Brand He’ll Never Wear
Click here to read the full article. Although several albums hit streaming platforms released yesterday, Brooklyn, NY-based indie rapper D Prince — an emerging artist who is also an avid footwear and fashion fan — felt it was more appropriate to deliver his latest project, “Handsome Villain Vol. 1: Dawn […]
Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches
The coronavirus pandemic has made many hotel companies more eager for direct bookings. Price-comparison websites are a significant source of such bookings, and new tools are making it easier for smaller hoteliers to ramp up their ad purchases on these metasearch brands. Until now, independent hotels and regional hotel groups […]