Experiencing physical pain can cause you to overspend

Laveta Brigham

The big idea Suffering from pain causes consumers to spend more money than they otherwise would – perhaps 20% more – according to new research I conducted. This is based on the idea of what marketing scholars call the “pain of paying.” It “hurts” when we give our hard-earned money […]

How To Look After Your Physical And Mental Health

Laveta Brigham

Small Business Owners: How To Look After Your Physical And Mental Health Photo by Jill Wellington from Pexels Staying physically and mentally fit is essential for all small business owners, none more so than today as the pandemic continues. With small and, micro-business owners often working alone, paying attention to […]