Planet Fitness Needs to Flatten More Curves

Laveta Brigham

Planet Fitness Inc. PLNT -0.05% kicked off 2020 by announcing that it would sponsor the television show “The Biggest Loser.” Little did it know that Covid-19 would soon make that an apt label for itself—a crash diet that left its market value 70% lighter in less than a month. Yet, […]

How Planet Fitness, Ulta Beauty, And Kohl’s Changed Their Business Models To Successfully Whether The Storm Of The Coronavirus and Surge Forward Towards Profitability.

Laveta Brigham

“If you want to succeed in retail, you need to fully commit to off-price or online,” -Jim Cramer, Mad Money, March 5, 2020 Retailers have been struggling for sometime to compete with the giant Big-box stores such as Amazon (AMZN), Walmart (WMT), Home Depot (HD), and Costco (COST), who offer […]