Reputation Management SEO: A Beginner’s Guide

Laveta Brigham

All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails, and choosing the same photo assets for your website as your billboards, contribute to the picture that is painted when a customer considers your product or service. Sometimes, […]

SEO Best Practices When Using GIFs

Laveta Brigham

From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the web. If you search through Google images or through Giphy, one of the largest GIF aggregators, you can see a massive variety of GIFs on display from all over. An animated […]

10 Tips For Using PR To Improve Your Google SEO

Laveta Brigham

The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies. getty In today’s digital world, Google Search is pretty much everything. Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually. That comes out to more than 40,000 queries every second. And […]