How iQIYI Is Pioneering Premium VOD in China

Laveta Brigham

As the global film industry grapples with new forms of online distribution brought about by COVID-19, iQIYI has emerged as China’s frontrunner in the emerging premium video-on-demand (PVOD) sector. The streamer launched a version of its PVOD service last year, but it only started to really take off in 2020 […]