The Benefits and Risks of Wayfair’s Hypergrowth Strategy

Laveta Brigham

Online furniture and accessories retailer Wayfair (NYSE:W) has built a business worth $13 billion in annual sales by prioritizing market share capture. While this approach has paid off for shareholders in 2020, as shares have quadrupled during the COVID-19 pandemic, the strategy isn’t risk-free. In a conversation with fellow Motley […]