In terms of TV money, sponsorship and profile, international rugby union has obviously left rugby league for dead, so this attempt to revive the Lions made a certain desperate sense. But they lose four out of four internationals, including to underdogs Papua New Guinea, and the future for the Lions […]
Wider
Lions’ tour plight in 2019 chimes with wider issues
In terms of TV money, sponsorship and profile, international rugby union has obviously left rugby league for dead, so this attempt to revive the Lions made a certain desperate sense. But they lose four out of four internationals, including to underdogs Papua New Guinea, and the future for the Lions […]
NBCU Plans Bid to Draw Wider Set of Advertisers to Sports
Click here to read the full article. When it comes to sports broadcasts, NBCUniversal has a singular goal: The company wants to push even those advertisers who might not typically rush to football, hockey or Nascar to get into the game. The Comcast-owned company is about to make the rounds […]