During the three months in lockdown, it’s fair to say that ‘bottle blondes’ will have suffered the most, as hair that’s been lightened with peroxide is more porous and prone to damage and colour fade than brunettes. Which may go some way to explaining why online searches for ‘blonde hair’ have risen by 700,000 since Covid.
But while hairdressers are booming since reopening, charity donations are dwindling. The Little Princess Trust, which funds the creation of wigs for children who have lost their hair for medical reasons, has seen hair donations drop by 75% since lockdown.
As demand for at-home colour care has continued to soar despite lockdown easing, John Frieda has teamed up with Deliveroo to make purchasing blonde haircare products as easy and quick as ordering a takeaway.
From 12pm today (for one day only) John Frieda has partnered with Deliveroo to unveil the exclusive John Frieda Blonde Menu. Customers will be able to purchase three exclusive John Frieda blonde hair kits via the Deliveroo app, at a limited-edition price of £5.00 – up to 75% off the RRP. Whoop whoop.
All proceeds from the kits will be going to John Frieda’s charity partner, The Little Princess Trust which provides free real hair wigs to children and young people, who have lost their hair through cancer treatments and other medical conditions.
Blondes in London and Manchester will be able to get their hands on a choice of three limited-edition hair kits for £5.00 (limited amounts are available and cost excludes delivery). The three hair kits on the menu are Violet Crush Hair Kit, Go Blonder Hair Kit and Highlight Activating Hair Kit.