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When we think of data, we often imagine scientists and engineers examining mountains of numbers, but data is much more prevalent than that. For instance, most internet-based companies use web data to gain a slight edge over the competition every day. You don’t need fancy, expensive tools to monitor web analytics, either. Google Analytics, the world’s most popular web analytics tool, is totally free.
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Four of these courses are dedicated to Google Analytics alone, but each course focuses on different ways that it can be applied. For example, the Google Analytics course by Bootcamp Digital will teach you how to measure the effectiveness of your marketing campaigns through behavior metrics, conversion metrics, AdWords campaign performance, and more. The final course focuses on Google Data Studio, which integrates seamlessly with Google Analytics and allows you to build reports and interactive dashboards to understand your audience better. All the included courses are taught by top-rated online instructors, including 4.4 out of 5-star-rated Daragh Walsh, who has over 9,000 student reviews and counting, and Earn and Excel, which has also earned 4.4 out of 5 stars.
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