YouTube and influencer business trends newsletter December 31

Laveta Brigham

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. During 2020, influencer-marketing professionals and creators adjusted to keep earning a living during the coronavirus pandemic. At the start of the year, all eyes […]

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.

During 2020, influencer-marketing professionals and creators adjusted to keep earning a living during the coronavirus pandemic.

At the start of the year, all eyes were on the new short-form video app TikTok, and talent managers and agents fought to sign these up-and-coming stars.

Then, managers helped clients weather the coronavirus’ impact on the business as advertisers trimmed budgets and canceled events.

Influencers turned to alternative revenue streams this year, like selling merch, direct-to-consumer products, and launching subscription services. 

Brand deals are slowly coming back and creators are adjusting to a new normal. 

This week’s newsletter is dedicated to highlighting some of our best stories in 2020 – from how influencers earned their money this year to the power players who helped them. 

We will be back to a regular schedule next week. Here are our top stories of 2020: 

youtube manager power players 4x3



Matter Media Group; Night Media; Rare Global; Select Management Group


Power players in the business: 

iq advantage influencer scam 4x3



IQ Advantage; Samantha Lee/Business Insider


Inside the industry according to managers, agents and creators: 

Jade Darmawangsa



Jade Darmawangsa


How influencers make money and how much they earn:

Ryan Kaji youtube



Pocket.Watch


TikTok, YouTube and Instagram trends:

TikTok

YouTube

Instagram 

Thanks for reading! Send me your tips, comments, or questions: [email protected]

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