- The 32-year-old is bucking Thailand’s tradition of burning the clothes of the dead
- Her business leverages on people’s fascination for horror and superstition
- The clothes she sells include designer wears and branded items
Thought there’s nothing spookier than buying a dead person’s clothing? Think again or, better yet, meet Kannitha Thongnak, who retails dead people’s clothing in a zombie costume.
A Thailand based online retailer, Thongnak’s audience numbers on Instagram and YouTube have dramatically gone up ever since she started appearing in scary zombie make-up, Reuters reported.
The 32-year-old from Phetchabun in Northern Thailand learned the makeup skills online and takes hours to dress up as a zombie each night before she appears on live-stream.
In the late-night live sessions, she describes to the buyers, exactly how the owners of each apparel died. “Since I started to wear scary make-up, the audience increased to five or six thousand,” she told the news agency.
The idea initially struck her when she saw the clothes of the dead being burned during a funeral. “I thought it would be better to sell them than to burn them. I asked the undertaker if I can sell them,” she said. She also added that she donated some money back to the temple.
“I bought clothes during the livestream including what I am wearing now. They are unused clothes of the dead,” one of her happy customers told the news agency. When asked about how she feels about wearing the clothes of the dead, she testifies that it’s like normal clothes.
Thongnak also sells handmade horror items like zombie dolls. She admits that her customers are from different religions, those who are not scared or those who really want to support her.
The clothes she sells include designer wears and branded items, all sold at a much cheaper price. This is another reason for the spike in demand for her retail business.
Thongnak believes by bucking the tradition of burning the clothes of the dead, she is leveraging on people’s fascination for horror and superstition in Thailand.